Often the hardest part of creating interview content, is finding people to interview and getting them to agree to the idea. The issue here is that answering interview questions takes time and the likelihood of someone wanting to go to this trouble is low – unless they have something to gain from it.
So this is what you need to do to be successful – find people who do have something to gain. And it’s easier than it sounds – if you know where to look.
One great place to get interviews for your content is Kickstarter. This is a crowdfunding site where lots of creators are trying to raise funds for various projects ranging from products, to services to all kinds of other things. They set out to raise a target amount of cash from the general public by inspiring them with their idea and only if they meet the target, do they get to keep the money.
This is perfect for you because it means that a) these people have an interesting story to tell and b) they need you and want to get as much exposure as possible.
Press Release Sites
Likewise, any press release website can also provide you with a great opportunity to get interviews. This is because once again, anyone who has a press release is clearly trying to get coverage and technically your interview will fall into that category!
The best part of all this is that you can get the contact details of the individual or their representative from the press release. This makes it easy for you to get in touch.
Who’s Doing the Rounds?
Another smart move you can use is to look at who is currently doing the rounds and conducting interviews and who is currently trying to get noticed.
This is a great opportunity to land interviews because you can see that they’re currently giving them.
An added bonus is that you can find ways to differentiate yourself by looking at what the competition is doing. Note that this will work best if you look for people doing interviews on sites in your niche.
These are just a few methods you can use to find out who might be willing to give you an interview. There are more as well so don’t just stick to these. Finding your own technique to find interviewees just takes some creative thinking!